Course content

    1. Presentation

    2. Recording

About this course

  • $49.00
  • 1.5 CPD hours
  • November 30, 2021

Course Description

Companies are investing more than ever on digital advertising, and consumers are spending and finding businesses more than ever online. This course will introduce finance professionals to the world of digital marketing ROI, teach what to look for in digital marketing plans, and how best to protect that investment.

Instructor(s)

Dave Bunce

Dave Bunce is the CEO of Morphio, a mar-tech platform focused on protecting and optimizing digital ad investment. Prior to Morphio, Dave spent the last six years as VP Finance and later COO of Arcane Digital, a digital marketing agency that was a two-time recipient of Deloitte’s Fast 50 award. Earlier in his career, Dave was in public accounting as an assurance manager at PwC . Dave holds a CPA, CA designation after being on the Uniform Final Exam Honour Roll and a Bachelor of Business Administration with High Distinction from Wilfrid Laurier University.

Cole Mason

Cole Mason leads product strategy at Morphio, a mar-tech platform focused on protecting and optimizing digital ad investment. Before Morphio, Cole spent seven years leading digital strategy at Arcane Digital, one of Canada's most distinguished independent digital marketing agencies. At Arcane, Cole delivered informed, integrated, and sustainable digital strategies to leading Canadian and international brands. Cole graduated from Wilfrid Laurier University's double-degree program with Honours Bachelor of Business Administration and Honours BSc in Computer Science degrees.