Course content

    1. Recording

About this course

  • $59.00
  • 1 CPD hour
  • June 7, 2022

Course Description

As business advisors, you red flag everything from customer attrition and cash flow shortage to data security and exchange rate fluctuations. Will ESG risks make it onto the list of topics that you discuss with your clients this year?

Environmental, Social, and Governance (ESG) is a term for the non-financial factors now being measured and analyzed to identify corporate risks and opportunities.

ESG risks are most commonly discussed in the context of public and investor-focused industries, but there is growing pressure on private businesses of ALL sizes to commit to PURPOSE as much as PROFIT.

Join us for ESG as Risk Mitigation, a panel discussion examining:

  • Using ESG as a risk identification
  • Mitigating supply chain risks
  • Reporting in the private sector
  • The role of communication


This discussion will be moderated by crisis communications expert Wendy Kauffman from Wendolyn Reputation Management. Panelists are Ian Lifshitz, Vice President, Sustainability and Stakeholder Relations at Asia Pulp & Paper and Michelle Reid, Community Engagement and Activation Lead, at B Lab US/Canada.

Instructor(s)

Wendy Kauffman

Wendy Kauffman brings two decades of experience in strategic communication to this event. As the mastermind behind Wendolyn Reputation Management, Wendy specializes in navigating the ESG communication landscape, among other reputation and issues management services. Her consultancy has a track record of elevating entities, from dynamic startups to global brands, into recognized thought leaders using compelling storytelling to boost sales, enhance brand visibility, and influence policy.

Ian Lifshitz

Ian Lifshitz is Vice President of Sustainability and Stakeholder Relations, the Americas for Asia Pulp & Paper (APP) Sinar Mas. He is responsible for leading the company's sustainability, media relations and stakeholder engagement programs across Canada, the United States and Latin America.

Ian has more than 20 years of experience developing sustainability, public relations and other stakeholder strategies for international companies, governments and non-profits, including expertise in managing issues and crisis communication strategies for high-profile companies within the pulp and paper, packaging, retail and telco sectors.

Michelle Reid

Michelle supports the growth and nurturing of the B Corp movement in her role as the Community Engagement and Activation Lead for B Lab US/Canada, which is supported by the Business Development Bank of Canada. She creates connections by building B Local Communities by providing resources, guidance and collective action opportunities to strengthen the B Economy and communities.

Michelle is passionate about the local economy and the impact of local purchasing and supports organizations such as Loco BC where she served on the Board of Directors. Michelle is constantly striving to ensure that companies are using the best practices for their employees, the environment and the community they reside in and takes great pride in being able to support the redefining of success in business.