Clients prefer to see brevity over verbosity.
In this practical webinar, you will receive tips for using fewer words in your business writing. By writing concisely, you will reduce the amount of time that it takes for clients to review your emails and attachments.
After covering brevity, the webinar will shift to a second topic: attention to detail. When clients detect attention to detail in your writing, they gain trust in your ability as a professional. However, when clients detect sloppiness, they doubt whether you have the competence to meet their needs.
To address the topic of attention to detail, we will canvass costly errors in written communication. You will be shown vivid examples of these errors, which will ensure that you avoid them in your own communications.
Key Takeaways:
- Getting to the point
- Omitting unnecessary words
- Condensing verbose phrases
- Writing in the active voice – but also, knowing when the passive voice is more appropriate
- Eliminating costly mistakes relating to grammar and usage
- Choosing pronouns that are politically correct
- Avoiding the traps of technological aids, such as “spell check”