Course content

    1. Presentation

    2. Recording

About this course

  • $49.00
  • 1.5 CPD hours
  • December 13, 2021

Course Description

During this 90-minute webinar, you will develop a writing style that is succinct and persuasive. In turn, you will increase the number of clients who reply to you with a positive response.

This course is intended for professionals who are required to explain technical concepts through written forms of communication.

During the course, we will create a checklist for drafting effective emails and documentation.

Agenda

Clients prefer to see brevity over verbosity.

In this practical webinar, you will receive tips for using fewer words in your business writing. By writing concisely, you will reduce the amount of time that it takes for clients to review your emails and attachments.

After covering brevity, the webinar will shift to a second topic: attention to detail. When clients detect attention to detail in your writing, they gain trust in your ability as a professional. However, when clients detect sloppiness, they doubt whether you have the competence to meet their needs.

To address the topic of attention to detail, we will canvass costly errors in written communication. You will be shown vivid examples of these errors, which will ensure that you avoid them in your own communications.

Key Takeaways:

  • Getting to the point
  • Omitting unnecessary words
  • Condensing verbose phrases
  • Writing in the active voice – but also, knowing when the passive voice is more appropriate
  • Eliminating costly mistakes relating to grammar and usage
  • Choosing pronouns that are politically correct
  • Avoiding the traps of technological aids, such as “spell check”

Instructor(s)

Ryan Standil

Ryan Standil leads seminars about effective written communication. He is a regular speaker at accounting firms, law firms, corporations, and governmental agencies.

Ryan attended Western University, in Canada, where he graduated from the Ivey Business School and the Faculty of Law. After graduating, Ryan worked at a law firm in Toronto, focusing on corporate and commercial matters.

Today Ryan owns and operates a seminar company, called Write To Excite.

Ryan’s mission is to help professionals grow their income by improving their writing.

Ryan is a frequent contributor to the leading newspaper in Canada, The Globe and Mail. Unsurprisingly, his columns can be described as “writing about writing”.

Ryan’s training leaves participants with practical tips that they can apply right away.